Top 10 Countdown: Vital Online Marketing Tools

December 20, 2012 in Affiliate Marketing

Whether you’re a seasoned online marketing veteran or new to the industry, it’s very important to know all of the different tools at your disposal. Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make the labor-intensive job of online marketing more manageable.

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Blogging on the Bleeding Edge: Create Content that Gets Liked, Shared, and Talked About

December 18, 2012 in Blogging

There are two types of content…
Regurgitated content. This is content, or information, that’s been shared throughout a niche for years. It doesn’t really excite anyone anymore. It’s considered useful, but it’s “old hat.”
As an example, in the blogging niche (my niche) regurgitated content would be writing an article about hashtags, setting up a Facebook page, or discussing the importance of creating videos.

These are all worthwhile strategies to write about, especially if your blog is about social media. We all need to paint the full picture for those entering social media (our niche) for the first time. So discussing old strategies is always a smart thing to do.

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Top 5 Social Media Fails of 2012

December 14, 2012 in Affiliate Marketing, Social Media

Every experienced social media manager knows that social media can be unpredictable. Sometimes, you expect one kind of response from your social followers, but get something completely different instead. As a result, we have social media campaigns that go viral in the blink of an eye and online campaigns that turn total failures (see the infographic below) and even cause quite a damage to the company’s reputation.